ERICA

Erica is a freelance marketing strategist. She has long-standing and strong connections with clients in legal, social mobility, media, luxury goods & services, investments and strategic development.

Erica is a highly experienced freelance marketing strategist with a proven track record in legal, social mobility, media, luxury goods & services, investments, and strategic development. She specialises in brand strategy, data-driven marketing, and campaign execution, helping businesses amplify their reach and maximise impact.

With over 10 years in data analysis, 8 in marketing, and 6 in research, Erica combines qualitative and quantitative insights to craft highly targeted campaigns that drive engagement and increase sales. Her expertise spans SEO, content marketing, digital strategy, and customer research, ensuring brands connect with the right audiences at the right time.

By building bespoke teams and tailored marketing strategies, Erica delivers high-impact campaigns within tight timeframes and budgets. Her results-driven approach has successfully boosted brand awareness, customer acquisition, and revenue growth across diverse industries.

Erica has worked seamlessly as a Strategic Partner alongside multiple teams in the UK and internationally, including America and Asia. 

Qualifications and Chartered Statuses:
FCMI MGRS
MSc 
Level 7 - Senior Leadership
BAHons
QTS
PRINCE2

Further Training:
Digital Marketing 
Harnessing AI in Marketing
Python 
UX Design